REACH 450 MILLION PEOPLE IN 54 COUNTRIES
NASA/Johns Hopkins University Applied Physics Laboratory/Southwest Research Institute/Alex Parker
The power of communication
Research by Hokkaido University and colleagues suggests an insulating gas layer could be keeping an ocean from freezing inside Pluto. Asia Research News and Hokkaido University prepared a press release. We assisted in reaching out to journalists under embargo, followed by a wider post-embargo distribution. The coverage appeared in 451 media outlets, spanning 54 countries and 20 languages, reaching an estimated 450 million people.