Singapore, 11th November 2011 – MP4SLS, a Singapore-based spin-off from the Institute for Infocomm Research (I2R), a research institute of the Agency for Science, Technology and Research (A*STAR), today announced the launch of a new digital audio format that powers high-resolution streaming audio via smartphones and tablets, without any delays due to buffering and other anomalies associated with limited bandwidth.
Called OraStream, MP4SLS aims to reshape digital audio entertainment through the adoption of Digital Long Play apps (DLP) which has a miniscule digital “footprint” of only 300 Kb to 1MB but delivers a combination of high-fidelity audio streams that adapt streaming rates based on observed network conditions. The result is, whatever the currently available bandwidth, the streamed music track will be on the highest bit-rate and audio quality possible for that bandwidth. With OraStream, users can enjoy a seamless listening experience anywhere, without ever missing a beat!
Renowned American Producer, Engineer, Technologist and advisor to MP4SLS, Elliot Mazer, describes the DLP app as a critical breakthrough that comes at a time when the market for physical media continues to cede popularity to streaming audio services.
“With this shift, we are finding that companies that stream music need to play catch-up when it comes to improving the sonics of their current offerings, which often sound as bad as background music in a shopping mall. OraStream solves the problem by making it easy and practical to offer high-resolution audio streams without having to force consumers to store excessively large files on their devices. It’s a breakthrough that is long overdue”, says Mazer.
This scalable, hi-fidelity audio streaming format was developed at I2R and licensed through Exploit Technologies Pte Ltd (ETPL), A*STAR’s commercialization arm.
MP4SLS CEO and Co-founder Frankie Tan said, “The idea for OraStream came from a personal desire to enjoy full-range audio on a variety of devices without the disruption caused by buffering large files. I am immensely proud of this technology because it restores the sonic integrity of music to mobile devices without sacrificing the details and nuances that are essential elements of the listening experience.”
Limited-Time Concord Music Sampler
In an effort to demonstrate to audio providers and music fans the myriad benefits of OraStream, MP4SLS is offering a free collection of music from the Concord Music Group, featuring a mix of Jazz, Rock, Pop, R&B and more.
Music fans can download the OraStream Demo DLP from the iTunes and Android app stores. Mac users can download the Demo DLP for Mac OS by visiting www.OraStream.com/downloads (link below).
The free trial runs from today through to December 31, 2012.
Exploit Technologies Pte Ltd (ETPL)
DID: (65) 6478 8478
Mobile: (65) 9776 4218
Email: [email protected]
About MP4SLS Pte Ltd
MP4SLS is committed to reshaping music delivery by making digital audio a more enriching and satisfying experience for the end-user. Its OraStream technology accomplishes the goal of making digital audio available in a highly efficient manner that restores full-range fidelity, offering unprecedented value and appeal for listeners and digital music services alike.
About Institute for Infocomm Research
The Institute for Infocomm Research (I²R pronounced as i-squared-r) is a member of the Agency for Science, Technology and Research (A*STAR) family. Established in 2002, our mission is to be the globally preferred source of innovations in `Interactive Secured Information, Content and Services
Anytime Anywhere’ through research by passionate people dedicated to Singapore’s economic success. I²R performs R&D in information, communications and media (ICM) technologies to develop holistic solutions across the ICM value chain. Our research capabilities are in information technology, wireless and optical communication networks, interactive and digital media, signal processing and computing. We seek to be the infocomm and media value creator that keeps Singapore ahead.
About Exploit Technologies Pte Ltd (ETPL)
Exploit Technologies Pte Ltd (ETPL) is the commercialization arm of the Agency for Science, Technology and Research (A*STAR). Its mission is to support A*STAR in transforming the economy through commercializing R&D. Exploit Technologies enhances the research output of A*STAR scientists by translating their inventions into marketable products or processes.
Through licensing deals and spin-offs with industry partners, Exploit Technologies is a key driver of technology transfer in Singapore. It actively engages industry leaders and players to commercialise A*STAR’s technologies and capabilities, bridging the gap from Mind to Market. Exploit Technologies’ charter is to identify, protect and exploit promising intellectual property (IP) created by A*STAR’s research institutes.
For more information, please visit http://www.exploit-tech.com
About the Agency for Science, Technology and Research (A*STAR)
The Agency for Science, Technology and Research (A*STAR) is the lead agency for fostering world-class scientific research and talent for a vibrant knowledge-based and innovation-driven Singapore. A*STAR oversees 14 biomedical sciences and physical sciences and engineering research institutes, and six consortia & centres, located in Biopolis and Fusionopolis as well as their immediate vicinity.
A*STAR supports Singapore's key economic clusters by providing intellectual, human and industrial capital to its partners in industry. It also supports extramural research in the universities, and with other local and international partners.