IPTV World Asia Forum
Singapore - The dominant themes for 2007 will be transformation, IPTV evolution and the entry into a new phase in IPTV's development, when telcos and alternative broadband providers will stop playing 'catch-up' and start setting the media/communications agenda.
Over 300 speakers from telecoms, cable and mobile operators and leading content owners
Asia's leading IPTV event - with over 4000 visitors anticipated to attend and over 150 exhibitors (over 1500 people and 80 exhibitors at the 2nd IPTV Asia Forum 2006)
Operators speaking at the show include: Shanghai Media Group, NTT, Telecom New Zealand, True Internet Thailand, City Telecom, Bharti Airtel, TT&T etc
Leading content owners and broadcasters invited: Warner Brothers, Turner Broadcasting, Discovery Channel, HBO, ESPN, BBC, Disney, Sony Pictures
Cohosting and coexhibiting three leading conferences: The Connected Home Asia, TV over Net Asia and IP Cable Asia
Industry party in one of Singapore's leading venues - Forbidden City, Clarke Quay
Free exhibition only passes available
Get ready for phase two of IPTV
Governments, regulators, telecoms and media companies across Asia look ready to develop television-over-IP because it offers greater reach than cable, more interactivity than satellite and draws upon economies of scale taken from the IP-centric information/communications industry. It is hard to avoid the conclusion that IP-based multimedia is the future of entertainment delivery in the region.
Asia already boasts some of the world's most notable IPTV deployments - most of them represented at last year's IPTV World Forum Asia. Held in China, that conference/exhibition uncovered some notable issues including the impact of video on voice/broadband churn and the potential divergence of the media market between mass-market family viewing and an online youth entertainment culture. It highlighted the extent to which IPTV is an engine for change, providing the catalyst for great telecoms companies to transform themselves from bandwidth suppliers to service providers.
This year, Asia's premier IPTV conference/exhibition will be in Singapore and will gather together the companies and people who are driving IPTV across the region. As usual, the big issues concerning go-to-market strategies, business models and technology will be addressed by executives who have been at the heart of their company's roll-outs. But the dominant themes for 2007 will be transformation, IPTV evolution and the entry into a new phase in IPTV's development, when telcos and alternative broadband providers will stop playing 'catch-up' and start setting the media/communications agenda.
IPTV is evolving and the demand for triple-play and quad-play bundles, for integrated telecoms/media services like voicemail and instant messaging on the TV, and for content portability across multiple networks, is a common theme. The competitive pressures vary from market-to-market but all telcos will have to exploit these trends before their rivals do.
The emergence of Internet TV is a threat that unites all last-mile network owner/operators, and also an opportunity for IPTV and content owners to exploit. Telecoms operators are entering the media business at a time of great disruption and can make sure they are beneficiaries by harnessing online service innovations within their video and communications offer.
The demand for peer-to-peer video sharing, user-generated content and video sharing websites, and for Internet-aggregated premium television and VOD represents a significant new market, dominated by the under-25 age group.
Satellite and cable are starting to understand the potential for cooperation with online brands and IPTV providers, often still defining their services, can work Internet media into their consumer offer from the start.
For those operators who are ready to acquire 'classic' premium television rights, the mass-market awaits and the way content is served to customers is changing. Linear schedules are still important but the real differentiator for IPTV is on-demand video, interactive TV, interactive advertising, on-demand advertising, time-shifting and the way service providers can help content owners target their advertiser audience in an age of media fragmentation and niche audience groups.
All of these themes are being addressed at IPTV World Forum Asia 2007. This conference will share experiences from multiple IPTV roll-outs and like last year, it will provide the insights that help media professionals trying to define their role in this marketplace. It will also help delegates prepare for phase two of IPTV, which is when broadband service providers have the chance to turn their telecoms heritage from a disadvantage in the content/media world to a compelling benefit in an era that will be dominated by convergence and network intelligence.
In phase two, we will see the emergence of the quad-play, playing into the hands of telecoms groups with mobile phone operations. The opportunities for upselling and cross-selling to mobile, broadband, voice and video subscribers is obvious and as mobile TV develops, the ownership of mobile networks will help companies to build unified, multi-platform television experiences.
The growing importance of IMS (IP Multimedia Subsystem) is also good news for IP-centric network operators. IMS separates services from networks so that 'follow-me' scenarios can be created. Networks can become aware of where a customer is according to their connection and the device they are using to access services. So a subscriber could watch television at home, then switch the video session to their mobile device when they go to the shops and continue their viewing via mobile TV, for example.
IMS enables convergence of media and telecoms services on the TV and portability of content from the IPTV network onto mobile devices. It is the foundation for network PVR services that record content off classic TV but make it available for streaming to handheld devices.
Content portability, integrated cross-platform services and the quad-play will start to alter the balance of power between telecoms companies and cable and satellite. The influences of these trends will be felt across Asia just as they will in Europe and North America. All these themes will be central to IPTV World Forum Asia 2007 as we explore the boundaries of what IPTV is, and what it can become, across Asia.