Medical Tourism Asia 2008

Gain Crucial Insights from Senior-Level Asian and International Players

• The future of medical tourism in Asia and charting the course of medical travel for long-term sustainability • Evaluating the competition posed by growing markets outside Asia: Costa Rica, Mexico and Turkey
• Accreditation for hospitals: The way forward • Branding and marketing medical travel
• Cost-effectiveness for patients and hospitals • Healthcare and medical cities: What is their future?
• Updates from leading players in Asia: Thailand, Singapore, Malaysia and India • Looking at the rising dragons in medical tourism: Philippines and Taiwan
• Building on health and wellness resorts and medical spas as an additional business stream • Exploring the medical travel market for aesthetics and dental tourism
• Improving safety standards and ethical issues

Pre-Conference Full Day Workshop A:
Tuesday, 25th March 2008, 9am – 5pm
New Approaches in Healthcare Marketing

How do healthcare providers cost effectively market their services to a global audience? Ruben Toral, CEO of MedNet Asia, will lead a one day seminar to explore new and innovative approaches to target and attract medical tourists. The seminar will be broken into 5 modules focused on the smart use of various direct and online marketing channels and strategies to communicate and sell medical services.

About your Workshop Leader
Ruben Toral is a healthcare marketing expert, a recognized leader in the development of medical tourism and an avid proponent of the globalization of healthcare. Over the past 15 years, Ruben has been involved in developing new brands, concepts, business models, and physician networks in healthcare throughout Asia and Latin America. Formerly Group Marketing Director for Bumrungrad International, Ruben is now CEO of Mednet Asia Ltd, a healthcare marketing company specializing in strategic consulting, branding, marketing and business development for the health and wellness industries.

Post-Conference Half Day Workshop B:
Friday, 28th March 2008, 2pm – 5pm
Enhancing the Medical Tourism Package: Crafting Your Wellness Facility’s Brand Identity

Medical spas are slowly but surely becoming part and parcel of the medical industry. With so much focus on this growing industry, what is the business potential for wellness tourism? Competition is growing aggressively, so starting or operating a wellness as part of your healthcare facilities will not prove to be easy. What does the word "wellness" mean to you? Why come to your facility instead of the one in the next city or country?

About your Workshop Leader
Edward Wong, Regional Director-Asia and Eric Light, President of the International Medical Spa Association will show you how to apply techniques major consumer corporations are using to develop and execute their brand strategies. You’ll learn what consumers have to say about wellness, key factors for success, what love marketing means, and more. This fast-paced, highly interactive workshop will help you find answers and solutions to your most critical needs.

To apply for media registration and other press enquiries, contact:

Rita Parasurum
Tel: +65 6835 5160
Email: [email protected]

http://www.medicaltourism-asia.com/ibcsg/medicaltourismasia/index.jsp