ASIA PACIFIC : An ESOMAR world research conference

The global balance of power and influence is shifting decisively to Asia Pacific. Forecasters suggest that, within decades, the region will become the world’s dominant economic force and biggest market.

Asia Fast Forward looks at the role of research in bringing this date closer and making these predictions a global reality.

APAC 2008 hopes to capture the optimism, creativity and innovation rising from this vibrant region by providing a hub for inspiration, celebration, exchanging bright ideas and sharing best practice in both business and social research.

Keeping track of the technological developments on the web is paramount in today’s fast changing technological world. Understanding the implications for marketing is the next step. As a researcher, you need to take a step further by understanding and practicing measurement and tracking to fit the total marketing mix.

This session will update you on all 3 steps without using the tech mumbo jumbo. It will interactively transfer the necessary insights and cases to see the implications of web 2.0 for marketing in general and it will give the tools to diagnose, measure and evaluate web 2.0 marketing initiatives.

MONDAY 7 APRIL

09.00 - 17.00 WORKSHOPS
Web 2.0 research & beyond

The hidden art of interviewing

Current and emerging trends in qualitative research

Advance quantitative techniques

16.00 - 18.00 CONFERENCE REGISTRATION
19.00 - 20.00 WELCOME RECEPTION (Sponsored by Survey Sampling International)
TUESDAY 8 APRIL

Conference day one
09.00 - 09.10 Opening by ESOMAR

09.10 - 09.15 Introduction to the programme and Keynote
Susan Burrell, Programme Committee Chair
09.15 - 10.00 KEYNOTE
Successful business in Asia
Tony Fernandes, Entrepreneur and founder of the no-frills airline AirAsia, Malaysia
10.00 - 10.15 Q&A
10.15 - 11.00 Refreshment break
10.40 - 10.55 COMPANY PRESENTATION
MARKET XCEL DATA MATRIX
The powerful small drop in the mighty ocean!
Presented by: Ashwani Arora, Sr. VP Research, Market Xcel Data Matrix
KALEIDOSCOPE OF ASIAN CONSUMERS (1)
11.00 - 11.05 Introduction by session chair
Susan Burrell, Director, Standard Chartered Bank, Singapore
11.05 - 11.25 Inside the affluent space
A view from the top to anticipate the future mass market
Mun-Hong Chin and Geoffrey Yan, American Express International, Singapore
Sue Philips and Sharanya Sitarama, Synovate, Singapore
11.25 - 11.45 Measuring the business elites of India and China
Powerhouse methodology meets powerhouse economies
Andrew Green and Simon Staplehurst, Ipsos, UK
Jenny Heak, Ipsos, Hong Kong
11.45 - 12.05 India – One in a billion!
Predicting future trends by studying Prosumers
Suman Srivastava, Euro RSCG, India
Nikhil Rawal, IMRB International, India
12.05 -12.25
From bullock carts to techno-toys
The telecom explosion at the base of the pyramid
Ruchika Gupta, Nokia, India
Anjali Puri, The Nielsen Company, Asia Pacific

12.25 - 12.45 Discussion
12.45 - 14.30 Lunch
14.10 - 14.25 COMPANY PRESENTATION
SURVEY SAMPLING INTERNATIONAL
New Dimensions in Panel Quality
Presented by: Jackie Lorch, Vice President, Global Knowledge Management-Survey Sampling International
THE BIG DEBATE
14.30 - 15.30
India, China, Australia, Japan
Who is leading research growth and how?
Moderator: Dan Foreman, FocusVision Europe & Asia, UK
Panel: Tom Kojima, InterfaceASIA, Japan
Marcus Pritchard, Stancombe Research & Planning, Australia
Pravin Shekar, Dexterity KPO Services Business Analysts, India
Matthew Wang, MAP Research & Consultancy, China
15.30 - 16.15 Refreshment break
15.55 - 16.10 COMPANY PRESENTATION
CONFIRMIT
The Future of Market Research is On-Demand
Presented by: Wale Omiyale, Business Development Director - Market Research, Confirmit
Kjell Øksendal, Vice President of Marketing, Confirmit
THE RISE OF ONLINE AND WEB 2.0 RESEARCH
16.15 - 16.20 Introduction by session chair
Aseem Puri, Regional Brand Manager, Unilever Asia, India
16.20 - 16.45 The quest for on-line quality research
Australian “best practice”
Travyn Rhall, Millward Brown, Australia
Brian Fine, The Online Research Unit, Australia
16.45 - 17.10 Using global online panels
A comparative study on the Beijing 2008 Olympics
Charles Pearson, Emma Smith, Rich Ridlen, Heaven Zhang and Andrew Cooper, Research Now, UK
17.10 - 17.35 Homogeneity or heterogeneity?
Social networks and Asia Pacific
Ray Poynter, The Future Place, UK
John Shanahan, Colmar Brunton, Australia
Jason Ho, Colmar Brunton, Singapore

17.35 - 18.00 Discussion
20.00 - 23.00 Networking Dinner (Sponsored by TNS)
WEDNESDAY 9 APRIL

Conference day two
KALEIDOSCOPE OF ASIAN CONSUMERS (2)
09.00 - 09.05 Introduction by session chair
Rebecca Wong, Director, Business Research and Strategic Planning, Dow Chemical Pacific, Hong Kong
09.05 - 09.25 “A tale of two cities"
Working and Living in Mumbai & Shanghai
Sandeep Budhiraja, Millward Brown, China
Kalyan Karmakar, The Nielsen Company, India
09.25 - 09.45 Three generations, one big market
A new segmentation of India
Dheeraj Sinha, Bates David Enterprise, India
09.45 - 10.05 Real environments
Video ethnography for true understanding
Kunal Sinha, Ogilvy and Mather, China
Prashant Ramachandran, Ogilvy and Mather, Singapore
10.05 - 10.25 A global method, a local approach
How the Japanese group can gain focus
Drago Djourov, Flamingo Tokyo, Japan
10.25 - 10.45 Discussion
10.45 - 11.15 Refreshment break
TOMORROW’S CONSUMERS
11.15 - 11.20 Introduction by session chair
Rebecca Wong, Director, Business Research and Strategic Planning, Dow Chemical Pacific, Hong Kong
11.20 - 11.45 Circuits of cool
How technology is changing young attitudes and behaviours
Ian Stewart, MTV Asia, Singapore
Graham Saxton, OTX Research, USA

11.45 - 12.10 Image subjectivities
Technology and images enabling a new form of self expression
Jerry Clode and Jim Poppelwell
Anovax Market and Research Consultants, China

12.10 - 12.25 Discussion
12.25 - 13.50 Lunch
BRAND EXPERIENCES – FROM PERCEPTIONS TO CONNECTIONS
13.50 - 13.55 Introduction by session chair
Vibhas Ratanjee, Principal Consultant of Gallup South East Asia & Hong Kong, Singapore
13.55 - 14.20 Me _dia or You_dia?
New media trends across UK, Singapore and Thailand
John Coll, Synovate Censydiam, UK
Radhecka Roy, Synovate, Singapore
Duncan Dodds, Synovate, Thailand
14.20 - 14.45 Dreaming of red mansions
Brand experience, emerging stories and the digital world
Lee Ryan, TNS, Singapore
Lisa Li, TNS, China
14.45 - 15.10 Of heads and hearts and cultures apart!
How a billion minds consume communication
Sangeeta Gupta, PepsiCo, India
Ranjan Samanta, TVS Motor Company, India
15.10 - 15.25 Discussion
15.25 - 15.55 Refreshment break
15.55 - 16.45 Panel Discussion
ASIA FAST FORWARD: SO WHAT NEEDS TO HAPPEN?
Moderator: John Sergeant, Head of Public Affairs, Ipsos, Australia
Panel:
Nicholas Kwan, Regional Head of Economic Research, Standard Chartered Bank
Michihiro Ota, President's Office Director, INTAGE
David Lowden, Chief Executive, TNS
Travyn Rhall, CEO, Millward Brown Africa Asia Pacific
16.45 - 16.55 Programme summary
Susan Burrell, Programme Committee Chair
16.55 - 17.00 Closing of the conference by ESOMAR

For more information:
Email: [email protected]
Call: +31 20 589 7800
Fax: +31 20 589 7885
http://www.esomar.org/index.php