Asia Pacific Marketing Conference (2009)
We are pleased to inform you that the Faculty of Economics and Business, Universiti Malaysia Sarawak in collaboration with Marketing in Asia Group (MAG) will be hosting the 3rd Asia Pacific Marketing Conference from 9 - 11 December 2009 in Kuching, Sarawak.
3rd ASIA PACIFIC MARKETING CONFERENCE (APMC 2009) 9th – 11th December 2009, Kuching, Sarawak, Malaysia
C A L L F O R P A P E R S
CONFERENCE THEME: JOINING FORCES. MOVING AHEAD
The Faculty of Economics and Business, Universiti Malaysia Sarawak will host the Asia Pacific Marketing Conference 2009 from December 9th – 11th, 2009, in Kuching, Sarawak, Malaysia, carried out together with the Marketing in Asia Group (MAG). The aim of the Conference is to provide opportunities for professionals, practitioners and academicians to share their insight on the development and challenges in all areas related to the field of marketing. This conference will be a gathering platform for business communities to discuss and share knowledge on current issues relating to the marketing effort in the Asia Pacific region. Through stimulations of cross-disciplinary and cross academic-practitioner discussions and networking, participants can further enhance and enrich their knowledge on the dynamism of marketing business environment. Papers describing original works in all aspects of Marketing are invited. Topics of interest include but are not limited to:
Advertising / Marketing Communication Issues
Buyer Behavior
Conceptual and Theoretical Papers
Supply Chain Management / Pricing
Market Orientation and Relationship Marketing
Marketing in International and Cross Cultural Environments
Research Methodologies /Empirical Generalizations
Personal Selling and Sales Management
Services Marketing
Strategic Issues
Marketing and Information Management
Ethics and Social Responsibility
Entrepreneurship/Innovation and Creativity/New Product Development
E-Business Marketing/Internet Marketing/E-Commerce
For further inquiry, please do not hesitate to contact us at:
Asia Pacific Marketing Conference 2009 Secretariat,
Faculty of Economics and Business,
Universiti Malaysia Sarawak,
93400 Kuching,
Sarawak, Malaysia.
Tel: +082-582418 / 2456
Fax: +082-671794
E-mail: [email protected]
homepage: http://www.feb.unimas.my/apmc2009/
