A Media Workshop for Researchers - ‘How to promote your research to the international media’

Many researchers choose to do research to understand and make the world a better place. Yet, much of this excellent research is unknown beyond specialist circles. The media holds the key to bringing your message to a wider public.

However, engaging with the media is not always easy and to effectively engage with the media, you need to recognise how it works. This workshop will give you the grounding you need to fully understand and engage with the international media.

The one-day workshop will cover:
● Introduction to the international media
● Understanding the media process
● Why and how to talk to the media - rules of engagement
● Pitching stories – What stories to tell and who to tell your story to
● How to write a press release (headlines, what, where, who, why)
● Interview and press conference tips
● Handling difficult or controversial research

About the trainers

Ruth Francis is Head of Press for Nature. She and her team in London and New York coordinate publicity for Nature and other journals in the
Nature Publishing Group family. They work closely with journalists, press
officers and researchers around the world to maximise the impact of
published research.

Richard Stone oversees Science Magazine's Asia news coverage. He opened the Asia bureau in Beijing in 2007 and manages staff
in China, Japan and India. Previously, he was European Editor for
Science and Visiting Writer in Science at the University of Cambridge. Stone has also contributed to Discover, Smithsonian, and National Geographic magazines and is the author of "Mammoth: The Resurrection of an Ice Age Giant."

More information about the workshop is available from the link below

To register, please email [email protected]