Make social media work for you
To raise awareness about the Nagoya Medal, Japan’s most prestigious chemistry award organised by the Institute of Transformative Bio-Molecules (WPI-ITbM), we ran a social media campaign on Twitter and Facebook for three months leading up to the event.
We suggested using #nagoyamedal for the event and promoted the Nagoya Medal and WPI-ITbM by effectively using hashtags,tagging and strong images.
The result: reaching nearly 115,000 people on social media.
The United State’s National Academy of Sciences also posted an original tweet using the designated #nagoyamedal hashtag, further expanding the campaign reach to their followers.