#nagoyamedal reaches 115,000 people

The Nagoya Medal is Japan’s most prestigious chemistry award.

Make social media work for you

To raise awareness about the Nagoya Medal, Japan’s most prestigious chemistry award organised by the Institute of Transformative Bio-Molecules (WPI-ITbM), we ran a social media campaign on Twitter and Facebook for three months leading up to the event.

We suggested using #nagoyamedal for the event and promoted the Nagoya Medal and WPI-ITbM by effectively using hashtags,tagging and strong images.

The result: reaching nearly 115,000 people on social media.

The United State’s National Academy of Sciences also posted an original tweet using the designated #nagoyamedal hashtag, further expanding the campaign reach to their followers.

Example of social media posts on Twitter and Facebook created by our team during the campaign.

1 hashtag 3months 115,000reach