Psychology Consumer psychology

A Hiroshima University-led study conducted with Rakuten Securities finds that practical digital skills, positive financial attitudes, and self-protection are more consistently associated with lower old-age anxiety than traditional financial knowledge alone.

What happens when luxury brands known for exclusivity and prestige communicate with consumers through memes? Research suggests that luxury-branded meme ads are perceived as funnier and generate stronger social media sharing intentions because consumers view the combination of luxury brands and memes as unexpected.

Consumer Decision-Making Varies by Levels of Spatial Processing Perception