International Journal of Public Opinion Research

Researchers at the University of Osaka found that direct survey questions may overstate negative attitudes toward the news media in Japan. In two web-based randomized experiments, 45.1% of respondents agreed that “the mass media are harmful to society” when asked directly, compared with an indirect estimate of 29.7% from a list experiment. The findings suggest that, where media criticism is easy to express, direct questions may inflate anti-media sentiment.