The 9th Malaysia International Food & Beverage Trade Fair

Creating a Vibrant Mix of Opportunities
from a Multi-billion marketplace in MIFB 2008

A. Meeting national food and export requirements

Population and income growth as well as changes in lifestyle resulting from urbanization in Malaysia is bringing about changing tastes, food preferences and an increasingly high food consumption pattern. Coupled with its strong performance in intra-Asean trade and aggressive promotion as an international trading nation, the demand of F & B for consumption and exports is further escalating. Malaysia is stepping up efforts to become net food exporter by 2010.

B. Developing and promoting halal food

The potential market for halal food is estimated to be about USD350 billion to USD410 billion per year based on the world Muslim population of over 1.5 billion. Malaysia’s positioning as the International Halal Food Hub with its strategic route as the premier halal food supply base and global certification center makes it the ideal springboard to the global halal food market.

C. Harnessing the growth of agricultural biotechnology

Malaysia is aggressively developing biotechnological applications to further advance the agricultural industry by generating commercially viable food products and move them up the value chain, opening up huge opportunities for investments and joint ventures among local and foreign biotechnology companies.

D. Modernizing the Agriculture and agro-based sector as a new source of wealth creation

Identified as the country’s third engine of growth, the Government is allocating RM11.4 billion under the 9th Malaysia Plan to the Agriculture sector with focuses on enhancing the value chain, cultivating high value-added agricultural activities and large scale commercial farming utilizing ICT as well as exploiting the full potential of biotechnology.

EXHIBITORS’ PROFILE

* Beverages
* Biotech Products
* Canned Products
* Chinese Herbs
* Confectionary, Biscuit &
Pastries
* Convenience Food
* Cured Meats
* Dairy Products

* Delicatessen Products
* Food Ingredients
* Food Promotional Boards
* Fresh & Dried Fruits,
Vegetable
* Fresh & Semi-Preserved
Seafood
* Frozen Food
* Grocery Products

* Halal Food
* Horticulture
* Organic Products
* Preserved Products
* Professional Organizations
* Trade Associations &
Chambers of Commerce

NO. OF EXHIBITING COMPANIES

* 2007 : 220 Companies from over 22 countries
* 2008 : 250 Companies with 400 booths from over 25 countries (targeted)

PROGRAMME
Anchor Events

* The World Food Shortage Conference – “Understanding The Crisis – Sourcing The Solutions” a special focus of the 4th Malaysia International Agro-Bio Business Conference 2008
* Agriculture Is Business Asia ~ Agriculture Marketplace 2008

3 Days of Interactive Activities

* The MIFB 2008 Cooking Revolution
* Complimentary One-to-One Business Matching Sessions
* Business Networking
* Seminars & Workshops
* MIFB Premium F&B Product Gallery
* Product launches and presentations
* Best Booth Design Award

Online Support for MIFB 2008

International
1. Alibaba.com - http://tradeshow.alibaba.com/
2. World Events Network - http://www.eventogo.com/
3. Trade Show Network - http://www.mytradefairs.com/
4. Biz Trade Show - http://www.biztradeshows.com/
5. Juzevents - http://juzevents.com
6. Expo Database - http://www.expodatabase.com/
7. The Food Institute http://www.foodinstitute.com/tradeshow/SearchShow.cfm

Vietnam
1. www.infotv.com.vn
2. www.vietkinhdoanh.com/rao-vat/index.php?action=detail&id=9855
3. www.vietrade.gov.vn
4. www.haiphongpartner.com/home/index.php
5. www.vinapartner.com/home/fair.php?module=addnewfair
6. www.chobuonban.com/membersarea.php?page=wanted
7. http://muare6.vinahoo.com/forum/Dichvu-Hoptac/Hoi-cho-noi-that-quoc-te-M...

New Zealand
www.marketnewzealand.com

Turkey
www.trioistanbul.com

BUSINESS MATCHING SESSIONS BUSINESS TRANSACTIONS

* 2007 : 420 sessions were conducted
* 2008 : 450 sessions (targeted)

* 2007 : Total Sales of RM80 million
* 2008 : Total Sales of RM85 million (targeted)

SHOW HOURS ADMISSION

* 10 & 11 July 2008
10.30am – 6.00pm (Trade Visitors Only)
* 12 July 2008
10.30am – 5.00pm (Trade Visitors & Public)

INVESTMENT COST

* Standard Shell Scheme (3m X 3m)
RM 7,300 per booth
* Bare Space (minimum 18sq meter)
RM 780 per sq meter

* Trade Days – Open to professionals, trade and business visitors only
* FREE – by Invitation and Business Card Registration only
* Minors (aged 16 & below) will NOT be allowed admission.
* All visitors must be attired in proper business attire. The organizer reserves the right to refuse entry to those deemed inappropriately dressed. Bermudas, shorts, sandals and slippers are not allowed.

EXHIBITION AREA

* 7,360 sqm

FOR ENQUIRIES PLEASE CONTACT Contact Persons
Expomal International Sdn Bhd
7-2 Subang Business Centre, Jalan USJ9/5Q,
47620 Subang Jaya, Selangor, Malaysia
Tel: +603-8024 6500
Fax: +603-8024 8740
Email: [email protected]
URL: www.mifb.com.my

For Local Government Participation
Mutiara Sigma (M) Sdn Bhd
9-3 Subang Business Centre
Jalan USJ 9/5Q
47620 Subang Jaya, Selangor
Tel: +603-8023 3324 / 2797
Fax: +603-8024 6976

Oversea Offices
China
Room 1312, Exhibit Times of Liyinghuating
No. 11, Yiying Street, Xingangzhonglu,
Guangzhou 510310
People’s Republic of China.
Tel: +86 20 8901 4370
Fax: +86 20 8901 4361
Email: [email protected]
Contact : Ms Yang Yu Ling +86 13711472365
Mr Xue Huan Ran +86 13527659910

Singapore
Block 367, Yishun Ring Road,
# 08-1532, Singapore, 760367
Tel: +65 9424 4276
Fax:+65 6851 7356
Email: [email protected]
Contact : Mdm Chan +65 94244276

Local:
Ms Gan Sin Hui +6012-2735933Mr Sam Teh +6012-3961245
Ms Nica Leong +6012-2223077
Mr Andrew Lim +6019-2808948
Ms Angel Keong +6012-6571699

International:
Mr C K Ng +6012-6841602
Ms Anrose Tan +6012-7265096

Latifah Hamzah +6012-2219149
Sharifah Nazihah Syed Omar +6016-6582705
Nor Dalila Ibrahim +6016-2174678

Vietnam
Room 702, Building 285-Doi Can Street
Liue Giai Ward – Ba Dinh District, Hanoi,
Socialist Republic of Vietnam.
Tel: +84 (4) 762 3915
Fax: +84 (4) 762 3916
Email: [email protected]
Contact : Ms Ha +84 913380629

Korea
IPR FORUM
2F, KWTC Bldg, 159-1, Samsung Dong,
Kangnam-ku, 135-729 Seoul, Korea
Tel: +82-(2) 5517070
Fax:+82-(2) 5517059 – 60
Email: [email protected] / [email protected]
Contact : Ms Erica / Ms Jinny

http://www.mifb.com.my/