The Gen Y Factor

“Gen Y is an opportunity for businesses to put ourselves ahead in the game, provided we can navigate Gen Y’s unique abilities, which can sometimes also be their biggest aws. Figuring out how to make the most of their potential – now, that will be a leader’s challenge.” Dato’ Johan Raslan, Executive Chairman, PriceWaterhouseCoopers

They are young, smart, brash. They may wear ip-ops to the ofce, listen to iPods at their desk and check their Facebook status on their iPhone every minute of the day. They want to work, but they don't want work to be their life. Get ready, because this generation is different from any that have come before.

Generation Y—sometimes called Millennials—are the fastest growing segment in Malaysia’s workforce, occupying almost two-thirds of our workforce*. However, Gen Y’s approach to employment can make them a challenge for managers and executives to attract, retain, motivate and develop. Unlike the generations that have gone before them, Gen Y has been pampered, nurtured and programmed with a slew of activities since they were toddlers, meaning they are both high-performance and high-maintenance. Gen Y‘s emergence in the workforce is a huge strategic opportunity for an employer to create short-term gains as well as position themselves for a long-term competitive advantage if they know how to employ, manage and harness their potential.

This informative, engaging and entertaining programme combines relationship building with no-uff research on how to raise your awareness about this generation, how to attract them to your organisation like a magnet, engage them from day one, bring out their talent, motivate and retain them. Born at the crossroad between Gen X and Y, coupled with his extensive involvement in major colleges and universities providing training and coaching to students, Daryl Wong will give you an insider’s perspective on how these young professionals think and behave. Together with his years of experience in managing his own Gen Y workforce and researching on this topic, he will reveal a step-by-step methodology for attracting, retaining, and motivating productive, high-performing Gen Y employees—and how to do so without investing a lot of time or money. To make the methodology easy to implement, he includes several inexpensive, ready-to-use strategies that deliver fast, measurable results.

Full details can be found here: and on their website:

From 24 Apr 2012
Until 25 Apr 2012
Kuala Lumpur, Malaysia
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