Report

The competition in managing short video content on social media platforms and executing online marketing has intensified in recent years. Crafting eye-catching video titles and thumbnails to increase viewer engagement has become a crucial marketing strategy. A recent study by the Department of Marketing and International Business at Lingnan University titled “Clicks for money: Predicting video views through a sentiment analysis of titles and thumbnails” used artificial intelligence (AI) to show that thumbnails expressing strong sentiments tend to attract more views, while strong sentiments conveyed in video titles may have the opposite effect. Additionally, videos with punctuation, capital letters, and emojis in their titles tend to receive more clicks. The Lingnan research team suggests these findings indicate that specific strategies in producing video content can fully leverage their videos’ potential to boost viewership and enhance online marketing efforts.

To mitigate global warming, the Hong Kong Government is striving to achieve carbon neutrality before 2050. A relatively concentrated energy and resource consumption industry, catering's carbon emissions cannot be overlooked, and Lingnan University's Hong Kong Institute of Business Studies (HKIBS) recently released a series of Hong Kong Catering Industry Carbon Neutrality Challenge reports. Their survey found that over 90 per cent of consumers are willing to patronise low-carbon restaurants, but few respondents understand the meaning of carbon footprint. Restaurant managers said that high costs and technical difficulties are the most common problems in implementing low-carbon operations.

Springer Nature’s latest survey, focused on Japan, shows a high proportion of Japanese researchers have access to research integrity training and builds on results from previous surveys that highlight data training as the greatest unmet need.

New survey from Springer Nature shows that amongst researchers in Japan, approximately a third of the respondents are unsure how to share their research beyond academic publications and presentations, indicating the need for further support for their research to reach and have influence on the wider community

A comprehensive analysis of the integration of artificial intelligence in science and research across various countries. It addresses both the advancements made and the challenges faced in this field.

The 12th Starch Value Chain ASIA conference was held in Vientiane, at Crowne Plaza Hotel, from February 27 to 29, 2024. The conference encompassed four key themes: Asia’s starch markets, industrial and food-grade tapioca starch in Laos with expansion plans, sustainable climate-smart agri-technology for rice and cassava cultivation, and challenges for future growth in Asia's biogas-to-energy sector.