Dr. Le Thu Mach

LE THU MACH holds a PhD in Journalism (Monash University, Australia). She is a lecturer at the Ho Chi Minh National Academy of Politics, Vietnam. Her research interests include journalism, social media, public sphere, media research ethics, advertising, and public relations. Since 2022, she has been serving as the External Relations Director on the Executive Board of the Southeast Asian Media Studies Association (SEAMSA).


  • April 2019 – present: Lecturer, Institute of Information, Ho Chi Minh National Academy of Politics, Hanoi, Vietnam;
  • May 2021 – present: Lecturer, Swinburne University in Vietnam 
  • September 2022 – present: Director of External Relations, Southeast Asia Media Studies Association
  • September 2003 – March 2019: Lecturer, Academy of Journalism and Communication, an unit of Ho Chi Minh National Academy of Politics, Vietnam


  • 2014-2019: Doctor of Journalism, Monash University
  • 2007-2009: Master of Communication Management, University of Technology, Sydney
  • 1998-2002: Bachelor of Arts in English and Culture, Vietnam National University


  • 2021: Data Journalism, course and grant provided by the Earth Journalism Network 
  • 2019: Sustainable Development Goals, course and grant provided by Ministry of External Affairs, Govt. of India 
  • 2018: ASEAN Leaders for Smart Cities, course and grant provided by Common Purposes, Singapore and Indonesia
  • 2011: Study of US Institute (SUSI) in Journalism and Media, Ohio University, grant provided by the States Department of US
  • 2010: Curriculum Development and Assessment Innovation, Cito and SLO, the Netherlands


  • 2017: Winner - 3 Minute Thesis - Faculty of Arts, Monash University

Selected publications

  • Mach, L.T. (2020). “Vietnam” in The SAGE International Encyclopedia of Mass Media and Society. SAGE International. DOI:10.4135/9781483375519.n719 
  • Mach, L.T. & Nash, C. (2019). “Social Media Versus Traditional Vietnamese Journalism and Social Power Structures”. Asian Journal of Journalism and Media Studies No.2. https://www.jst age.jst.go.jp/ar ticle/ajjms/2/0/ 2_2.0_1/_articl e/-char/ja https://doi.org/ 10.33664/ajjms.2.0_1 
  • Mach, L.T. (2019). “The rise of Professional Facebook content generators in Vietnam” in Handbook of Research on Deception, Fake News and Misinformation Online. IGI Global. DOI: 10.4018/978-1-5225-8535-0.ch013
  • Mach, L. T. et al (2019). “SDGs National Priorities and Indicators across five Developing Countries”. Localising SDGs: Perspective from Developing Countries. RIS New Delhi.
External Relations Director
Academic discipline: