Professor Lisa Wan

Prof. Lisa C. Wan is an Associate Professor of School of Hotel and Tourism Management and Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She is also the Director of the Centre for Hospitality and Real Estate Research. She was the recipient of the Vice-Chancellor’s Exemplary Teaching Award 2017 presented by CUHK, the Faculty Teaching Excellence Award 2017 and the Faculty Teaching Merit Award 2012-2017, 2018-19 presented by CUHK Business School.

Prof. Wan’s research interests include services marketing and service failure, consumer/tourist reactions to service robots and technologies, cross-cultural consumer behaviour, consumer/tourist green consumption, and tourist misbehaviors. Her works has appeared in the top-tier marketing and hospitality journals, including Journal of Consumer ResearchJournal of International Marketing, Journal of the Association for Consumer Research, Journal of Business ResearchAnnals of Tourism ResearchTourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer ResearchJournal of RetailingEuropean Journal of MarketingJournal of Business ResearchTourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research.

One of her recent publications about consumer reactions to service robots in Covid19 has attracted 368 local and international media pickups. The article was disseminated to 15,864 media around the world and 1,253 journalists read the article.

Prof. Wan’s teaching interests include Strategic Brand Management, Theory Construction for the Hospitality and Real Estate Industries, and Services Marketing. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organisations.

 

Areas of expertise prepared to comment on: Tourism, Consumer Behaviours

In the media:

Selected publications

Picture of Prof Lisa Wan

Website

Role: 
Associate Professor, Director, Centre for Hospitality and Real Estate Research
Department: 
School of Hotel and Tourism Management and Department of Marketing
Languages: 
Chinese
English
Putonghua
News topics: