Professor Lisa Wan
Prof. Lisa C. Wan is an Associate Professor of School of Hotel and Tourism Management and Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She is also the Director of the Centre for Hospitality and Real Estate Research. She was the recipient of the Vice-Chancellor’s Exemplary Teaching Award 2017 presented by CUHK, the Faculty Teaching Excellence Award 2017 and the Faculty Teaching Merit Award 2012-2017, 2018-19 presented by CUHK Business School.
Her works has appeared in the top-tier marketing and hospitality journals, including Journal of Consumer Research, Journal of International Marketing, Journal of the Association for Consumer Research, Journal of Business Research, Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer Research, Journal of Retailing, European Journal of Marketing, Journal of Business Research, Tourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research.
One of her recent publications about consumer reactions to service robots in Covid19 has attracted 368 local and international media pickups. The article was disseminated to 15,864 media around the world and 1,253 journalists read the article.
Prof. Wan’s teaching interests include Strategic Brand Management, Theory Construction for the Hospitality and Real Estate Industries, and Services Marketing. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organisations.
Areas of expertise prepared to comment on: Tourism, Consumer Behaviours
In the media:
- Commentary: Tourism in Asia takes a beating after Wuhan coronavirus outbreak - Channel News Asia, Feb. 3, 2020
- Flow of Chinese tourists becomes a worrying trickle for Asia - AP, Feb. 7, 2020
- Coronavirus is devastating Chinese tourism - The Atlantic, Feb. 19, 2020
Selected publications
- Lisa C. Wan and Robert S. Wyer, “The Role of Incidental Embarrassment on Social Interaction Behavior,” Social Cognition, forthcoming.
- Lisa C. Wan, Elisa K. Chan, and Xiaoyan Luo, “Robots Come to Rescue: How to Reduce Perceived Risk of Infectious Disease in Covid19-stricken Consumers?” Annals of Tourism Research, forthcoming.
- Lisa C. Wan, Michael K. Hui, and Yao (Chloe) Qiu, “Tourist Misbehavior: Psychological Closeness to Fellow Consumers and Informal Social Control,” Tourism Management, forthcoming.
- Lisa C. Wan and Robert S. Wyer (2019), “The Influence of Incidental Similarity on Observers’ Causal Attributions and Reactions to a Service Failure?” Journal of Consumer Research, 45(6), 1350-68.
- Robert S. Wyer, Ping Dong, Xun (Irene) Huang, Zhongqiang (Tak) Huang, and Lisa C. Wan (2019), “The Effect of Incidental Emotions on Judgments and Behavior in Unrelated Situations: A Review,” Journal of the Association for Consumer Research, 4(2), 198-207. (All but the first author are listed in alphabetical order.)
- Lei Su, Lisa C. Wan, and Robert S. Wyer (2018), “The Contrasting Influences of Incidental Anger and Fear on Responses to a Service Failure?” Psychology & Marketing, 1-10. (The first two authors contributed equally.)
- Yuansi Hou, Yixia Sun, Lisa C. Wan, and Wan Yang (2018), “How Can Psychological Contagion Effect Be Attenuated? The Role of Boundary Effect on Menu Design,” Journal of Hospitality and Tourism Research, 42 (4), 606-26.
- Lisa C. Wan and Robert S. Wyer (2015), “Consumer Reactions to Attractive Service Providers: Approach or Avoid?“ Journal of Consumer Research, 42(4), 578-95.
- Peng Ling, Lisa C. Wan, and Patrick S. Poon (2014), “Self-Discrepancy and Consumer Responses to Counterfeit Products.” In Multinationals and Global Consumers: Tension, Potential and Competition, London: Palgrave Macmillan, pp. 207-224.
- Lisa C. Wan and Maggie Y. Chu (2014), “Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review.” In Multinationals and Global Consumers: Tension, Potential and Competition, London: Palgrave Macmillan, pp. 185-206.
- Lisa C. Wan and Patrick S. Poon (2014), “Tourist Views on Green Brands: The Role of Face Concern,” Annals of Tourism Research, 46, 173-175.
- Lisa C. Wan (2013), “Culture’s Impact on Consumer Complaining Responses to Embarrassing Service Failure,” Journal of Business Research, 66(3), 298-305.
- Peng Ling, Ada Hiu-kan Wong, and Lisa C. Wan (2012), “The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products,” Journal of Global Marketing, 25(1).
- Michael King-man Hui, Candy Ho, and Lisa C. Wan (2011), “Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study,” Journal of International Marketing, 19(1), 59-81.
- Lisa C. Wan, Michael King-man Hui, and Robert S. Wyer (2011), “The Role of Relationship Norms in Responses to Service Failures,” Journal of Consumer Research, 38(2), 260-277.
- Lisa C. Wan, Elisa K. Chan, and Lily L. Su (2011), “When Will Customers Care about Service Failures that Happened to Strangers? The Role of Personal Similarity and Regulatory Focus and Its Implication on Service Evaluation,” International Journal of Hospitality Management, 30, 213-220.
- Hak-sin Chan and Lisa C. Wan (2009), “Dual Influences of Moderating Variables in the Dissatisfaction Process: Theory and Evidence,” Journal of International Consumer Marketing, 21(2), 125-135.
- Hak-sin Chan, Lisa C. Wan, and Leo Yat-ming Sin (2009), “The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate,” Journal of Consumer Research, 36, 292-304.
- Hak-sin Chan and Lisa C. Wan (2008), “Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences,” Journal of International Marketing, 16(1), 72-97.
- Hak-sin Chan, Lisa C. Wan, and Leo Yat-ming Sin (2007), “Hospitality Service Failures: Who Will Be More Dissatisfied?“ International Journal of Hospitality Management, 26, 531-545.
