Prof. Peng Ling
Education
PhD. Marketing. University of Alberta (2007)
Master. Economics. Sun Yat-Sen University (1997)
Bachelor. Computing Science. University of China (1994)
Research Interests
Marketing measurement
New product and innovation management
E-commerce and social media
Consumer behavior
Selected publications
QI, S., PENG, L., & CHEN, Y-J. (2021). A set-theoretic approach to identifying effective configurations ofpromotional attributes. Journal of Consumer Marketing, 38(6), 626-637.
PENG, L., CUI, G., BAO, Z., & LIU, S. (2021). Speaking the same language: the power of words in crowdfunding success and failure. Marketing Letters.
PENG, L., CUI, G., & CHUNG, Y. (2020). Do the pieces fit? Assessing the configuration effects of promotion attributes. Journal of Business Research, 109, 337-349.
LI, C., HE, Y., PENG, L., & YUAN, D. (2020). How manufacturer brand erosion shapes consumer assortment perceptions. Asia Pacific Journal of Marketing and Logistics, 32(4), 922-939.
PENG, L., CUI, G., CHUNG, Y., & ZHENG, W. (2020). The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms. Journal of Marketing, 84(4), 67-85.
For more publications, please visit:
https://scholars.ln.edu.hk/en/persons/ling-peng/publications/
