Strategic Healthcare Tourism
Bangkok, Thailand - Medical tourism is bringing a new breed of travellers. They have particular needs, they are going to these locations for a specific reason, and reports are showing that their daily spend is more than double that of other tourists.
Abacus International President and CEO Don Birch says, “The lure of low-cost, high quality healthcare in Asia is estimated to be attracting more than 1.3 million tourists a year to the key locations – Thailand, Singapore, India, South Korea and Malaysia.”
A combination of many factors has led to the recent increase in popularity of medical tourism: the high cost of healthcare in industrialized nations, the ease and affordability of international travel, and the improvement of technology and standards of care in many countries of the world.
Medical tourism is growing rapidly, far outstripping the 4 to 6 per cent growth in general travel bookings predicted for 2006, with the number of medical tourist visits to many countries swelling by 20 to 30 per cent a year. The industry in Malaysia, Thailand, Singapore and India, currently worth around half a billion dollars a year in Asia, is projected to generate more than US$4.4 billion by 2012.
Keynote presentation from Top Healthcare and Tourism Executives in Asia
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