i-Perception

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Prior to the pandemic, a combination of occlusion (top left) and priming (middle left) led to a perception that individuals wearing face masks were less attractive. Due to the pandemic, the priming effect was eliminated (middle right) and only occlusion affected attractiveness perception; hence, faces with lower attractiveness were perceived as more attractive when wearing a face mask.
22 Jul 2021
The Covid-19 pandemic has improved perceptions of facial attractiveness and healthiness of people wearing face masks in Japan.

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