#nagoyamedal 11만 5천 명에게 도달하다

나고야 메달(Nagoya Medal)은 일본에서 가장 권위 있는 화학 분야 상입니다.

SNS를 효과적으로 활용하다. 

일본에서 가장 권위 있는 화학상인 나고야 메달(Nagoya Medal)을 홍보하기 위해 트랜스포머티브 생체분자 연구소(WPI-ITbM: the Institute of Transformative Bio-Molecules)가 주최한 이벤트를 앞두고, 3개월 동안 트위터와 페이스북에서 캠페인을 진행했습니다.

저희는 이벤트에 #nagoyamedal 해시태그를 사용할 것을 제안했으며, 해시태그, 태그, 강렬한 이미지를 효과적으로 활용하여 나고야 메달과 WPI-ITbM을 홍보했습니다.

그 결과 SNS에서 약 11만 5천 명이 해당 내용을 봤습니다.

미국 국립과학원(National Academy of Sciences)도 지정된 #nagoyamedal 해시태그를 사용해 독창적인 트윗을 게시하며 캠페인은 보다 많은 사람에게 홍보되었습니다.


1개  해시태크    |    3개월    |    115,000명에게 전달 


 

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