#nagoyamedal 11만 5천 명에게 도달하다

나고야 메달(Nagoya Medal)은 일본에서 가장 권위 있는 화학 분야 상입니다.

WPI-ITbM

SNS를 효과적으로 활용하다. 

일본에서 가장 권위 있는 화학상인 나고야 메달(Nagoya Medal)을 홍보하기 위해 트랜스포머티브 생체분자 연구소(WPI-ITbM: the Institute of Transformative Bio-Molecules)가 주최한 이벤트를 앞두고, 3개월 동안 트위터와 페이스북에서 캠페인을 진행했습니다.

저희는 이벤트에 #nagoyamedal 해시태그를 사용할 것을 제안했으며, 해시태그, 태그, 강렬한 이미지를 효과적으로 활용하여 나고야 메달과 WPI-ITbM을 홍보했습니다.

그 결과 SNS에서 약 11만 5천 명이 해당 내용을 봤습니다.

미국 국립과학원(National Academy of Sciences)도 지정된 #nagoyamedal 해시태그를 사용해 독창적인 트윗을 게시하며 캠페인은 보다 많은 사람에게 홍보되었습니다.

1개  해시태크    |    3개월    |    115,000명에게 전달 

 

캠페인 기간 동안 트위터 및 페이스북에 올린 게시물 예시

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