Beyond the Journal: the science of communication
02 Sep 2021
University of Oxford and their partner AstraZeneca, developed one of the first COVID-19 vaccines. The Oxford University vaccine team has been part of an astonishing story that shifted both global management of COVID-19 and changed vaccinology forever.
17 Aug 2021
화장실을 이용하고 나면 가상화폐로 돈을 지급하고 배설물은 에너지와 퇴비로 전환되는 곳이 있다는 소식이 알려지자 32개국 언론사들이 앞다투어 250개의 기사를 내고, SNS에서는 800번 언급된 곳이 있습니다. 그렇다면 과연 이 프로젝트를 이끌어가고 있는 팀은 이러한 언론의 관심에 어떻게 대응하고 있을까요?
28 Jul 2021
News about a toilet that pays users in digital currency and converts their waste into power and compost attracted around 250 news articles in 32 countries. We have spotted over 800 social media mentions. How is the team coping with the attention?
24 May 2021
Images, video and podcasts are part of the storytelling we do in communications. We should make the most of them to draw in our audiences.
10 Feb 2021
As International Day of Women and Girls in Science and International Women’s Day approach, what can we as communications professionals do to promote and support female researchers in our institutions, academies and universities?
11 Jun 2020
Working in research communications can be intense, with multiple demands coming from different directions in normal times. Is it possible to avoid overload?
06 Apr 2020
Researchers often face the challenge of talking about their findings while conveying uncertainty. How best to communicate confidently without shying away from the limitations?
11 Feb 2020
When a story breaks and the full facts are not clear, what can researchers and communicators do to help media gather information? Should there be a range of voices or one clear message coordinated from the top?
04 Dec 2019
As well as clearing our inboxes at the end of the calendar year, now is a good time to prepare for the next.
01 Nov 2019
A room full of media waiting to hear your news may seem intimidating, but a press conference is an efficient and effective way to communicate your research and an excellent opportunity to look behind the scenes at how news works.
01 Oct 2019
What is it like when hundreds of media outlets in more than 50 countries cover your research news in 20 languages?
05 Sep 2019
The press release is written, approved and sent out. Researchers are prepared for media, and interviews are lined up. Then an embargo break happens... It is possible to make the best of a difficult situation.
17 Aug 2019
While each crisis may throw up its unique challenges, there are many things we can do to prepare ourselves and our organisations to better manage a situation as it unfolds.
17 Jul 2019
Like them or loathe them, embargoes are a part of communicating new scientific research to the media.
06 May 2019
As press officers we work hard to help research news reach broad audiences, but it’s easy to wonder “is my effort making any difference?”
06 Apr 2019
Fears that automation will take our jobs are rife, but press officers need not feel threatened by new tools that translate technical research into lay summaries.
04 Mar 2019
Don't be afraid of using a variety of tools and strategies to spread the word.
01 Feb 2019
You just gave the talk of your career, presenting exciting new results, and got noticed by a journalist. What do you do?
15 Jan 2019
Writing and preparing good quotes requires thought and preparation, but not as much time as you’d think. This month we look at the key to your quote being used.
13 Dec 2018
Despite our best efforts, sometimes it can be impossible to penetrate the news. How can we manage expectations and plan for success?
08 Nov 2018
It’s easy to get excited about a piece of research, write a press release and send it out. Harder is considering why you want to do that, who you are targeting and how you will achieve your aim.
10 Oct 2018
When is a breakthrough not a breakthrough? We delve into the dos and don’ts of press releases.
07 Sep 2018
Walking into registration on the first morning of a conference can feel intimidating, but conferences bring personal connections that can enrich your career.
07 Aug 2018
Whether talking one to one, using social media, or announcing results in a media release, first consider why the audience should care.
10 Jul 2018
Talking to the media about your research can be nerve wracking, but it doesn't have to be with a little practice.
04 Jun 2018
In this month's column, we offer tips to make the most of social media for your professional life.
03 May 2018
How does it feel when your research becomes the centre of media attention? We asked Rafaela Takeshita of the Primate Research Institute of Kyoto University, whose research about female snow monkeys using hot springs became a big hit.
10 Apr 2018
How can stories help when explaining complex research? Our regular column investigates the power of anecdote and analogy.